Former WLS-AM PD Kipper McGee Speaks at TSBC...

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Posted by Annoyed on November 16, 2009 at 19:41:17:

This past weekend at the TSBC convention in Atlanta, Georgia.

From NTSMediaOnline.com:

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�Change Before You Have To�

So said longtime Talk radio programmer and RAB-certified digital marketing pro Kipper McGee at Saturday�s TSBC in Atlanta. �It�s no longer just about audio, it�s about your �brand-width,�� said McGee in his presentation. �It�s about effectively using an ever-widening selection of emerging distribution platforms from which to reach, impact and engage listeners with your brand.� In yet another TSBC session, Envision Radio Networks founder and CEO Danno Wolkoff boldly predicted to the current and aspiring Talk radio talents in the room, �Online, podcasts and other new media platforms will ultimately produce more revenues than your on-air show."

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: This past weekend at the TSBC convention in Atlanta, Georgia. : From NTSMediaOnline.com: : : - : �Change Before You Have To� : So said longtime Talk radio programmer and RAB-certified digital marketing pro Kipper McGee at Saturday�s TSBC in Atlanta. �It�s no longer just about audio, it�s about your �brand-width,�� said McGee in his presentation. �It�s about effectively using an ever-widening selection of emerging distribution platforms from which to reach, impact and engage listeners with your brand.� In yet another TSBC session, Envision Radio Networks founder and CEO Danno Wolkoff boldly predicted to the current and aspiring Talk radio talents in the room, �Online, podcasts and other new media platforms will ultimately produce more revenues than your on-air show."

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