Posted by An Inside Look on April 29, 2008 at 11:04:35:
In Reply to: Chicago's Arbitron Winter Ratings posted by chicagomedia.org on April 29, 2008 at 10:47:26:
From the internal Clear Channel memo issued by very own Queen Chief Darren Davis. It's always fun to compare it to actual reality.
So without further ado..............
Clear Channel Radio Winter 2008 Chicago Metro Arbitron Highlights
Ratings based on Monday-Sunday 6am-12m daypart, unless otherwise noted.
WGCI-FM 107.5 (Urban Contemporary)
WGCI reaches 956,200 radio listeners weekly (Persons 12+ Cume).
WGCI has the number one Share of Adults 18-34, Adults 18-49, Adults 25-54 and Teens 12-17.
WGCI continues to lead the Urban Contemporary arena by a wide margin in general, and in key demos. It is also the number one Music station in Chicago (Persons 12+ Share).
Steve Harvey continues to grow and now ranks 2nd with Adults 18-34 and Adults 25-54, Monday-Friday 6am-10am.
WNUA-FM 95.5 (Smooth Jazz)
WNUA reaches 763,000 radio listeners weekly (Persons 12+ Cume).
WNUA�s Share of Adults 25-54 ranks 10th, Women 25-54 rank 6th, Adults 35-64 rank 3rd, and Women 35-64 rank 2nd (tied).
WNUA is the exclusive Smooth Jazz radio station in Chicago. Its Share of Adults 35-64 is tied 1st, Monday-Friday 10am-3pm (during the workday).
WVAZ-FM 102.7 (Urban Adult Contemporary) �V-103�
V-103 reaches 645,200 radio listeners weekly (Persons 12+ Cume).
V-103�s Share of Adults 25-54 ranks 3rd (tied), Women 25-54 rank 2nd, and Adults 35-54, Women 35-54, Adults 35-64, and Women 35-64 all rank 1st.
V-103 continues to have an enormous lead in the Urban Adult Contemporary arena in general, and in key demos (Persons 12+ Share).
In his debut book, Doug Banks ranks 2nd with Adults 25-54, Monday-Friday 3pm-7pm.
WKSC-FM 103.5 (Mainstream Top 40 CHR) �1035 KISS FM�
1035 KISS FM reaches a �record-breaking� 1,278,700 radio listeners weekly (Persons 12+ Cume). This is the highest number reached by any Chicago radio station in the Winter 2008 Arbitron survey.
1035 KISS FM�s Share of Adults 18-34 ranks 5th, Women 18-34 rank 2nd, Women 18-49 rank 5th, and Teens 12-17 rank 2nd.
1035 KISS is the exclusive Mainstream Top 40 CHR station in Chicago. It has a 7.4 Share of Women 18-34 (#2) compared to WTMX-FM (Modern AC) with a 5.9 Share (#4) and WBBM-FM (B96 Rhythmic CHR) with a 5.8 Share (#5).
WLIT-FM 93.9 (Mainstream Adult Contemporary) �The Lite�
WLIT reaches 669,000 radio listeners weekly (Persons 12+ Cume).
WLIT has the number one Share of Women 25-54, Monday-Friday 10am-3pm (during the workday).
WLIT maintains the lead with Women in key demos over the following stations: WLIT ranks 5th with Women 25-54 while newcomer WCFS-FM (Fresh 105.9) ranks 7th and WILV-FM (Love FM) is tied 16th; WLIT is tied 3rd with Women 35-54 while WCFS ranks 8th and WILV ranks 16th; and, WLIT ranks 4th with Women 35-64 while WCFS is tied 11th and WILV is tied 17th. WLIT is, clearly, the preferred choice over WCFS and WILV by Baby Boomer women�by a wide margin.
Melissa Forman posted significant Share increases with women over Whoopi Goldberg�s performance on WLIT a year ago. Melissa increased the WLIT�s Share of Women 25-54, Monday-Friday 6am-10am, by 18%, Women 35-54 by 23% and Women 35-64 by 24% (Winter 2007 to Winter 2008 Arbitron).
WGRB-AM 1390 (Urban Inspirational) �INSPIRATION 1390AM�
Inspiration 1390AM reaches 227,500 radio listeners weekly (Persons 12+ Cume).
Inspiration 1390AM is the number one Urban Inspirational radio station in Chicago, delivering a much larger audience than FM Gospel station WYCA.
Inspiration 1390AM�s Share of Women 35-54 and Women 35-64 are both tied 14th. This surpasses or meets the Shares of stations like News/Talk/Information WLS-AM, for example. WLS-AM�s Share of Women 35-54 is tied 20th and its Share of Women 35-64 is tied 14th.