Posted by chicagomedia.org on September 14, 2008 at 15:02:05:
R&R Convention 2008 is coming up in just one week�Sept. 17-19�at the Hilton Austin Hotel, and we�ve prepared an agenda chock-full of keynote addresses, multiformat panels, format-specific breakout sessions, artist showcases, R&R Industry Achievement Award presentations and other special events.
Attracting the top broadcast and recording industry executives from around the country, the R&R Convention is recognized as the premier annual conference for the radio and record industries. The convention will again be co-located with the NAB Radio Show, taking place at the Austin Convention Center.
So without further ado, here�s what you can expect from this essential week for the radio industry.
Wednesday, Sept. 17
Kicking off the R&R Convention are three concurrent sessions from 10:15 a.m.-11:45 a.m. The multiformat �PPM Prep School� will convene programmers and executives working in new and existing PPM markets to discuss how they prepared for the transition to metered ratings and how they�re using the massive amounts of audience data to improve their stations� programming and marketing. WRDW/Philadelphia�s Leo Baldwin, Cox Radio/Houston�s Johnny Chiang, RCS� Dwight Douglas, Arbitron�s Gary Marince, WMMR/ Philadelphia�s Bill Weston and WKQX/Chicago�s Marc Young will take part in the panel�moderated by R&R executive editor Paul Heine�which also looks at how Arbitron is confronting challenges in the areas of PPM sample sizes, proportionality and recruitment.
At the same time, the AC/hot AC session, �Take Pig, Apply Lipstick,� will examine turning bad sales pitches into compelling on-air winners. R&R AC/ hot AC editor Keith Berman will moderate a panel comprising KVIL/Dallas� Kurt Johnson, WTMX/ Chicago�s Mary Ellen Kachinske, WMJX/Boston�s Don Kelley, WRMF/West Palm Beach�s Bob Neumann, WRRM/Cincinnati�s TJ Holland and Clifton Promo Ranch�s Paige Nienaber.
Meanwhile, the country session, �Across the Country in 90 Minutes,� will look at the hottest topics facing the country format as part of an open, interactive discussion with Triple Eight Management�s George Couri, KASE and KVET/Austin�s Mac Daniels, 377 Management�s Enzo Devincenzo, KILT/Houston�s Jeff Garrison, KAJA/San Antonio�s George King, Lyric Street Records� Renee Leymon, Curb Records� Adrian Michaels and Smith Music Group�s Bob Mitchell.
From there, attendees can head to lunch to hear keynote speaker Dave Ramsey and see the presentation of the R&R Industry Achievement Awards for the national radio categories and for radio station of the year.
More concurrent sessions are set after lunch, from 1:45 p.m.-3:15 p.m. The multiformat �Radio for Good: A Revolution� will feature former Yahoo chief solutions officer Tim Sanders, who will share research from his new book �Saving the World at Work,� which suggests that today�s consumer seeks entertainment as well as meaning. When programming delivers both, consumers are more loyal and spread the word to their friends. To illustrate this point, Sanders will share case studies of talk radio programs that have injected what he calls �bits for good� into their schedules and grown more valuable in the process.
Several rhythmic programmers, including KXJM/Portland, Ore.�s Lisa Adams; WRDW/ Philadelphia�s Leo Baldwin; KTTB/Minneapolis� Sam Elliot; KKFR/ Phoenix�s Bruce St. James; and KDGS/Wichita�s Greg Williams, have found a way to marry music and media, extend their brands online and successfully establish destination Web sites that generate revenue. The rhythmic session �If You Build It . . . ,� moderated by KDHT/Austin�s Chase, will show how you can do it, too.
Alternative and urban have concurrent sessions from 3:30 p.m.-5 p.m. �Mentoring Talent� is the subject of the alternative session that will be moderated by WHTG/Monmouth-Ocean PD Terrie Carr. Its focus is on proven tactics to help personalities reach full potential, regardless of daypart or format. Joining Carr will be Jacobs Media�s Keith Cunningham, WKQX/Chicago�s Marc Young, Edison Media Research�s Sean Ross and WMGK/Philadelphia�s Charley Lake.
Panelists and the audience at the urban session �Let�s Win Together� will brainstorm and discuss new-media solutions to create a mutually beneficial relationship that helps urban outlets take ownership of artists before they cross to other formats and assists labels in exposing their artists to radio audiences before they hit the airwaves. Moderated by R&R rhythmic and urban chart manager Raphael George, the panel will consist of RCA Music Group�s Geo Bivins, KBTB and KSOC/Dallas� John Candelaria, WHTA/Atlanta�s Steve Hegwood, Universal�s Michael Horton, Atlantic�s Morace Landy, WMXD/ Detroit�s Jamillah Muhammad and Island Def Jam�s Benny Pough.
Spanning the 1:45 p.m.-5 p.m. time slot is PromoSuite�s Marketing Meeting, which encompasses five separate sessions. Emmis/New York�s Brian D�Aurelio will moderate �Lessons Learned in the Digital Space� with such panelists as Emmis Interactive�s Deborah Esayian and Bonneville�s Sammy Simpson. Emmis� Paul Brenner will present �HD Radio: More Than What Hits Your Ears.� PromoMomma president Jennifer McKillop will explain �How to Create a Promotional Calendar.� Creative Animal president Doug Harris will offer tips on �How to Steal Your Next Idea.� And DMR�s Tripp Eldredge, Coleman Insights� Chris Ackerman and ROI Media Solutions� Mark Shannon O�Neil will be part of the roundtable discussing �Marketing Research in a PPM World.�
The convention�s first day is capped off by the Opening Night Cocktail Party, followed by the R&R World Poker Tour Events Texas Hold �Em Party. Night owls can keep the celebration going at the late-night Club R&R off-site.
Thursday, Sept. 18
Day two of R&R Convention �08 kicks off with concurrent sessions from 10:15 a.m.-11:45 a.m. At the multiformat �PPM on a Roll: Lessons Learned,� executives from Radio One and Emmis will provide insight on how various aspects of their radio stations in Houston�one of the first PPM markets�have adapted to the new ratings methodology, from programming and music philosophy to air talent and sales. Scheduled panelists: Radio One/Houston�s Doug Abernathy, Arbitron�s Julian Davis, WRKS/New York�s Julie Gustines, Emmis� Jimmy Steal and KBXX & KROI/Houston�s Terri Thomas.
The rest of the agenda for Thursday and Friday's scheduled sessions are just as exciting! Check it all out and find more details about the convention when you click:
(R&R)