John Gorman rips WLUP & Q101

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: Let�s visit Chicago and Emmis� two shattered stations � victims of paralysis by analysis. In the latest Arbitron both stations are tied for 19th place. : : Remember when these stations were to be �reinvented�? : : I deliberately sent in an application for that job � just to see if it had anything to do with straightening out their two troubled stations� programming. It didn�t. The Coot had that part �under control.� In other words, it wasn't his fault they had no listeners. It was the marketing. Uh-huh? : : The Loop? A station that�s lost in music, lost in time. Its talent trapped in a dated, image-less station stuck in an unholy relationship with prophet of doom. There�s no excuse for the Loop�s lock at the bottom of the Arbitron though the Coot always seems to find a dozen of them up his sleazy sleeve. : : Then there�s Q101. The Coot doesn�t know his alternative from active rock. Music on shuffle? That�s so Jake! Did he even read his own �bedroom� �study� (quotations on purpose)? If he appraised his own �research� he�d learn that the alternative rock audience doesn�t want to hear some radio station�s shuffle � especially a commercial station they used to listen to until it got too Edged out � and doesn�t have a remote idea what alternative is or what music is popular today to its listeners. : : Here�s a free clue. Not every male listening to rock music is a member of Knucklehead Nation. In fact, most aren�t. Capish? : I think the Coot needs a new slogan for his �research� and unctuous cheerleading: Fake � but accurate. : For Emmis, I agree that obits have been precipitately posted and its requiems are being prematurely sung. : There�s a difference between committees and teams. : : : A camel is a horse designed by a committee. : : I know of no successful radio station built by a committee but I can easily recognize the most successful stations as the end result of teamwork. : : I�d try explaining teamwork to the Coot but, once gain; it would be like trying to tell a stranger about rock and roll. : (gormanmediablog.blogspot.com)

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